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What our shop can do for you...
Outdoor Allure is a Full Service Sporting Goods Shop carrying Virtually everything you'll need to outfit yourself to track down and capture the fish of your dreams... including fishing gear, rods, reels, line, lures, flies, trolling gear, waders, lake charts, underwater lake topo maps for Lake Superior and local Inland lakes, as well. , you will find here. We carry the largest selection of livebait, and bigwater trolling tackle in the area, as well as a good selection of Bass, Muskie, Walleye, Ice, and other tackle. 

Outdoor Allure carries, and can equip you, with the best hunting accessories... Ammo, Tree Stands, Calls, Scents & Scent Eliminators, Archery gear, Blackpowder and Waterfowl supplies, and much more!

Chequamegon Bay is the Ice Fisherman's Paradise! We carry deep water Vexilars, Cameras, Augers, Portable Shacks, 3 kinds of locally made icefishing Tee Pees, tackle for everything from Bluegills in 3 feet of water to Lakers in 300. Locally made specialty baits like Beetles available too.

We RENT Equipment! Ice Augers, Ice Shacks, Fish Locators, and Underwater Cameras. At Outdoor Allure we can set you up... no matter what your season... we have it.. or we can get it for you. Stop wishing... Go Fishing!

Looking for a guide?  We have a fully licensed and insured guide service offering fishing trips on Lake Superior and inland lakes, as well as hunting trips. Check out our guide page for more information.

Get a trophy? Outdoor Allure has TWO local taxidermists available for making that memory last a lifetime. Good rates, and quick turnarounds are available with either Sportsmen's Dream, or Chequamegon Taxidermy. Stop in to see all the representative mounts hanging in the shop and lodge! We also deal in the best quality fish reproductions in the country. Release that 22 inch bass, or 25lb laker? We can guarantee you a repro mount that actually looks, and lasts better than a skin mount. Stop on in for rates and details. 

Mail order also available.  call us at the shop (715-373-0551) with your order for such items as specialty ice fishing Tee-Pee's, bobbing beetles & hoops, electronics, boat rigging equipment, and whatever else you may be needing... if they make it, we can order it and have it in stock for you in about a weeks time.

Come Fish Chequamegon Bay of Lake Superior with Outdoor Allure!

HOURS  
Monday 6 AM - 4 PM
Tuesday 6 AM - 5 PM
Wednesday 6 AM - 5 PM
Thursday 6 AM - 6 PM
Friday 6 AM - 6 PM
Saturday 6 AM - 5 PM
Sunday 6 AM - 4 PM

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