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YOUR SUPERIOR FISHING HEADQUARTERS ...

WELCOME!

    Since 1997, Craig, Jane, and the staff at Outdoor Allure have been bringing smart anglers like you, the best information, products, guided fishing trips, and  lodging, that Lake Superior and the surrounding region has to offer.

Stop wishing... Go Fishing!

Stop in our retail center located just south of Washburn on Hwy. 13 to see our large selection of every kind of fishing gear and equipment you are looking for. Bigwater trolling gear, Bass, Walleye, Northern, Panfish, Inland lake and stream gear, Muskie baits and tackle, and flyfishing stuff too! We carry the largest selection of live, artificial, and fresh frozen baits in the area  Your success on the water always gets a jumpstart at Outdoor Allure. Make sure to register and post on our forum. You'll get free tips, tricks, and even laughs than you thought possible. It is the only exclusivly local hotspot for our northern Wisconsin, Lake Superior region.

  Chequamegon Bay is the Ice Fisherman's Paradise!  If it is on our shelves it will help you catch fish.  We only carry products that we believe in.  We carry deep water Vexilars, augers, clam and fish trap shacks (Outdoor Allure is the only place to find CLAM products on Chequamegon Bay), Mackey TP's in both standard and Magnum, and Proctor TP's.  Tackle and fresh bait for everything from fishing Bluegills in three feet of water, to deep water Lake trout bobbing in 300 feet. Check out our great selection of locally made specialty icefishing baits & lures.

We rent equipment! Ice Augers, Ice Shacks, Fish Locators, and Underwater Cameras. Summer gear too, just call ahead to reserve what you will need. At Outdoor Allure we can set you up... no matter what your season... we have it.. or we can get it for you. 

Need a guide ?  We have a fully licensed and insured guide service offering fishing trips on Lake Superior and inland lakes, as well as hunting trips. Need help setting up your new gear? Advice on how to run your downriggers, Planer Boards, Dipsies? We can come aboard your boat and show you the most productive methods for fishing the big water and cut your learning curve in half!  Check out our guide page for more information.

Lake charts, underwater lake topo maps for Lake Superior and local Inland Lakes , as well as detailed GPS chips with underwater topography. Take the guesswork out of fishing some of the larger, more intimidating waters!

Browse our new, ever expanding webstore  (including northern Wisconsins largest online selection of hunting and fishing gear) . Our web store is here for you. Please feel free to call, or email us with any questions, comments, or suggestions of what you would like to see on there. Thanks.

Mail order is available. Call us at the shop (715-373-0551) with your requests for such items as specialty ice fishing Tee-Pee's, bobbing beetles & hoops, special orders, or any other sporting goods related product... if they make it, we can order it and have it in stock for you in about a weeks time.

"ATTENTION on-line customers, the online store pages are new, and a work in progress, it is here to serve you and This e-mail address is being protected from spam bots, you need JavaScript enabled to view it . Are there certain products you would like to see on here? We need to know so we can add or subtract products to fit your needs. This e-mail address is being protected from spam bots, you need JavaScript enabled to view it ."

Come Fish the Apostle Islands and Chequamegon Bay of
Lake Superior with Outdoor Allure!

Apostle Islands Lake Trout Fishing.
Chequamegon Bay Bass Fishing.
Bayfield County Inland Lake
 
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