WELCOME!

    Since 1997, Craig, Jane, and the staff at Outdoor Allure have been bringing smart anglers, like you, the best information, products, guided fishing trips, and  lodging, that Lake Superior and the surrounding region has to offer.

You need a northwoods, Lake Superior, fun fix fishing vacation! Summer or winter, Outdoor Allure is here to take care of all your details, and create the most enjoyable, exciting, and relaxing trip you are going to find. Make sure you get the fishing information, products, tips, and advice that you need and deserve! Stop in our friendly local sport shop, located just south of Washburn on Hwy. 13 and see our large selection of every kind of fishing gear and equipment you might need. Bigwater trolling gear, Bass, Walleye, Northern, Panfish, Inland lake and stream gear, Muskie baits and tackle, and flyfishing stuff too! We carry the largest selection of live, artificial, and fresh frozen baits in the area  We stock what we use, and use what we stock! It will work! Your success on the water always gets a jumpstart with tips, tricks, tackle and advice from Outdoor Allure! Make sure to register and post on our forum. You'll get free advice, and even some laughs! It is the only exclusivly local hotspot for our northern Wisconsin, Lake Superior region.

  Chequamegon Bay is the Ice Fisherman's Paradise!  If it is on our shelves it will help you catch fish.  We only carry products that we believe in.  We carry deep water Vexilars, Strikemaster augers, Clam and Fish Trap shacks, Locally made Mackey and Proctor Tee Pee style shacks in both standard and magnum sizes.  Tackle and fresh bait available for everything from fishing Bluegills in three feet of water, to deep water Lake trout bobbing in 300 feet. Check out our great selection of locally made specialty icefishing baits & lures.

We rent all types of fishing equipment! Just call ahead to reserve what you will need. At Outdoor Allure we can set you up... no matter what your season... we have it.. or we will get it for you! 

You Need a guide to learn the areas waters!  Captain Craig is fully licensed, insured and has been taking anglers like you fishing for over 13 years. You have probably seen him on shows such as Kent Hrbeck Outdoors, Angling the Great Lakes TV,  Keyes Outdoors, and many others. Need help setting up your new fishing boat and gear? Advice on how to run your downriggers, Planer Boards, Dipsies? We can come aboard your boat and show you the most productive methods for fishing the big water and cut your learning curve in half!  Check out our guide page for more information.

Check out our new, ever expanding webstore  (Northern Wisconsins largest online selection! ). Our web store is here for you. Please feel free to call, or email us with any questions, comments, or suggestions of what you would like to see on there. Thanks. Don't see it? Mail order is always available. Call us at the shop (715-373-0551) with your requests for such items as specialty ice fishing Tee-Pee's, bobbing beetles & hoops, special orders, or any other sporting goods related product... if they still make it, we can order it and have it in for you in about a weeks time.  This e-mail address is being protected from spam bots, you need JavaScript enabled to view it This e-mail address is being protected from spam bots, you need JavaScript enabled to view it ."