Outdoor Allure carries and can equip you with the best hunting accessories... Ammo, tree stands, calls, scents & non-scents, bow supplies, waterfowl supplies, and much more!

Lake charts, underwater lake topo maps for Lake Superior and local Inland Lakes, as well.

Chequamegon Bay is the Ice Fisherman's Paradise! We carry deep water Vexilars, augers, clam and fish trap shacks, tackle for everything from perch to deep water Lake trout bobbing, even locally made specialty baits & lures.

We also rent equipment! Ice Augers, Ice Shacks, Fish Locators, and Underwater Cameras. Summer gear too, just ask. At Outdoor Allure we can set you up... no matter what your season... we have it.. or we can get it for you. Stop wishing... Go Fishing!

Looking for a guide?  We have a fully licensed and insured guide service offering fishing trips on Lake Superior and inland lakes, as well as hunting trips. Check out our guide page for more information.

Mail order also available.  Have your credit card ready and call us at the shop (715-373-0551) with your purchase for such items as specialty ice fishing Tee-Pee's, bobbing beetles & hoops, special orders, and anything else... if they make it, we can order it and have it in stock for you in about a weeks time.

"ATTENTION on-line customers, the online store pages are new, and a work in progress, it is here to serve you and we would be delighted to hear from you. Are there certain products you would like to see on here? We need to know so we can add or subtract products to fit your needs. Please feel free to let us know what you would like to purchase through our on line store, and how we can help you better."